Thursday, November 30, 2006

Jax's Theme

Listening to Jax’s Theme, by Music 2 Work 2, the first word that comes to mind is majestic. The organ swells elicit an almost sacred feel to the music. The imagery produced for me is one of the majesty of nature – a sunrise, a sunset, majestic mountains, a beautiful rainbow.

This session gives me a feeling of peace and calmness, but also reminds me that I am only one small element in a much larger and more powerful universe.

Wednesday, November 29, 2006

Music & Migraines

I have been listening to the music of Music 2 Work 2 for a long time. Being a friend of the composer/performer, I was listening to it long before the Music 2 Work venture began.

I have used it as background music while doing all sorts of things - working at the computer, cooking, playing Scrabble, writing documents, and even recently used it to calm down after hours of a very frustrating and anger producing session with a companies' technical support in trying to get a new phone system set up.

Yesterday, I had another of my many migraines. Any change in weather causes me to have one for the past couple of years. Preventive medication only partially works and medication that I have been prescribed to take for the migraine often doesn't work as well as it should and has to be taken a second time. So, I decided to test the benefit of music on a migraine. Ordinarily sound, light and movement increases the pain for me.

We have referenced many articles on the Music 2 Work 2 web site in which studies have shown that music is beneficial for relieving pain following surgery, or has other medical benefits. I can now attest to the fact that Music 2 Work2 music does have a beneficial effect on my migraines. The music playing softly helped me relax; I only had to take the medication one time to get relief from the pain; and the time waiting for the medication to take effect was more pleasant.

I will definitely try this again with my next migraine, but I do feel that Music 2 Work 2 sessions playing softly in the background made a difference in this one.

Monday, November 27, 2006

Digital Music News reports that “the art of stalking has now gone digital.” A 27 year old fan of Linkin Park lead singer Chester Bennington was able to acquire phone numbers and photographs by hacking into his mobile phone. The woman had apparently also been able to get into Bennington’s personal email account and made threats against his wife.

This woman is said to have used a computer at her former employer Sandia National Laboratories, a nuclear weapons research and testing laboratory, to carry out her acts.

Being the subject of stalking by a fan, I am sure is unnerving enough for celebrities. The addition of yet another means of stalking and the breaching of ones security is even more cause for concern. However, it is disturbing to me to think that this woman worked where research and testing of nuclear weapons was taking place.

Lab spokesman Michael Padilla said that the woman’s computer “wasn’t connected to classified data.” That is little comfort to me - it also wasn't connected to Chester Bennington's mobile phone and email! I feel for Chester Bennington and his wife and anyone subjected to stalking, but it concerns me that a person such as this woman would be hired by a company dealing with such sensitive matters and that this part of the story seems to be of so little concern to anyone.

Wednesday, November 22, 2006

Anam Cara

The little piece Anam Cara is another one from Music 2 Work 2 that I can't listen to without smiling. It just speaks of joy to me. It brings to mind happiness, fun, goodness - maybe an appropriate piece for the holiday season.

Wishing all a great Thanksgiving filled with joy and happiness!

Tuesday, November 21, 2006

It's the music that is important.......

Digital Music News Daily Snapshot reports that Nielson Media Research revealed “iPod owners spend a relatively small amount of time viewing downloaded videos.” These results are understandable considering the “multitasking” of individuals today. It is the music, Nielsen concludes, that is the most important component for most iPod buyers, even the iPods with video capabilities.

These results are reassuring for Music 2 Work They are consistent with the thinking of Music 2 Work 2 and reaffirm the premise on which it is based. Individuals at work and play spend so much time during which focused attention to action on a screen is impractical. But, background music, which does not require focused attention, makes the task more pleasant, enables concentration on what is necessary, or prevents boredom while performing repetitive tasks. Looks like Music 2 Work 2 is right on the mark!

Monday, November 20, 2006

New Music Session

There is a brand new session now available on the Music 2 Work 2 web site. Late791 is a piece consisting of only the piano and has a somewhat different feel to me than some of the other sessions. It is a slow, melodic piece that has a rather somber tone.

The imagery for me from this session is of a rainstorm. In the beginning I see the sky grow darker. At 4-5 minutes into the piece, the raindrops begin - the clear notes of the piano representing the rain as it falls. As it waters the earth, the clouds begin to break but the rain continues to softly fall. It brings needed sustenance and it leaves all of nature refreshed and clean. It gives me the sense of a renewal or revitalizing – leaving existence better than when it began.

Check out this new piece. As background music, it is good while doing work at the computer, cleaning the house, any kind of work. But, also try listening closely to the session, focusing on the melody, the clearness of the piano, and see what image it evokes for you.

Friday, November 17, 2006

Zune vs iPod

In spite of the big budget marketing campaign and months of pre-release hype, Microsoft’s Zune was released on Tuesday with disappointing results. Digital Music News reported that it was available in 30,000 retail outlets, “more than any other Microsoft product." Even Bill Gates himself gave it a push by extolling its virtues.

Apparently, however, it was not well received by everyone – there were complaints about it’s size – larger and heavier than the iPod and its sharing capabilities possibly hurt by the refusal of some big names, such as the Rolling Stones, to license their music for Zune-to-Zune sharing.

So, what is the message here? Perhaps that success can’t always be bought. Regardless of how much money Microsoft has spent on the Zune, it’s popularity and success ultimately lies with the consumer.

Thursday, November 16, 2006


The Beautiful clip on Music 2 Work is certainly appropriately named. It is one of those pieces of music that makes me feel good just to listen to it.

Listening to Beautiful, the imagery it evokes for me is of a sunrise. The sun's rays slowly break through as it rises above the horizon. It announces the beginning of a new day - - hopefully a good, "beautiful" day, but regardless, another opportunity to live, to love, to learn and to grow.

Wednesday, November 15, 2006

Easy Viral Marketing

According to Womnibus Weekly #2.09, Levi's jeans has begun a viral marketing campaign in which customers are encouraged to make their own customized advertisements by adding their own photos and text to a commercial on Levi's web site. This campaign, created by Personiva, has been done before with other companies, but the unique part of this one is that the customer is encouraged to email their customized ad to their friends. As an incentive for doing this, the customer is given free shipping on any purchase of $75 or more at Levi's e-commerce site, when their ad is viewed by three or more people.

This sounds like a great idea to me. Letting individuals add their own creativity to an ad is a way of getting the public involved, but adding the incentive to share their creation and the product sounds like marketing at its easiest. More companies should jump on this idea, I think.

Tuesday, November 14, 2006

1218 Clip 2

The changes heard in 1218 Clip 1 – tempo, instruments and melodies, are present in this clip as well. But listening to 1218 Clip 2, the image I get is of being willing to risk and explore change even further. The piano seems to take on an energy that allows it to push ahead, to take the lead and try new and more complicated things.

This clip makes me think about a person who is willing to experience life with all its changes and forge ahead, following new paths and trying new things. The changes and experiences may not all be easy, but they do not discourage the individual from continuing to experience life and grow.

The 1218 session on Music 2 Work, from which both these clips come, is a pleasing, up-lifting and encouraging piece. It is one of my favorites.

Monday, November 13, 2006

1218 Clip 1

The theme of the Music2Work2 1218 clip1 that stands out to me is change - the change from piano to piano and strings, the change in tempo, the change in melody. There seem to be different moods, and different actions taking place within the piece.

The tempo varies - slow, fast, slow, and even the voices or instruments carry different tempos simultaneously. The mood changes from soft and mellow to one of excitement or heightened feelings/activity, then back to mellow again.

Having spent the past week dealing with technical support people in trying to get new phone and Internet service set up, this piece is particularly representative of the changes, the varied feelings and emotions I have gone through. There is a lot going on in this piece, and there has been a lot going on with my thoughts and feelings through my ordeal – from extreme anger to resigned acceptance of spending hours trying to finally reach someone who could solve the problem.

Monday, November 06, 2006

Music 2 prevent an explosion!

I have spent four days on the phone or online chat support trying to get Earthlink’s TrueVoice service set up. Every single part of this process that could have been screwed up, was. I found that most of the people who work at technical support, either do not have enough training or they just plain don’t know what they are doing.

After spending 21 hours and counting either on the phone, mostly on hold, or waiting for a response from someone on the chat support, I have discovered a new use of Music 2 Work 2 pieces. They are also “music to help maintain your sanity.”

I was so angry I could have chewed gravel today - - instead of making things better, one of these “technical people” not only could not get my phone working, but made it impossible for me to have Internet access. I knew that I was either going to do something drastic or my blood pressure was going to shoot right through my head. So I put on the sessions from and was able to calm down and maintain what sanity I had left. As the calming, soothing music played, I felt myself start to relax. The music is so beautiful, it is hard to stay so upset while listening to it.

Earthlink needs to play Music2Work2 while they leave their customers on hold. If they are going to be so incompetent, maybe at least the customers won’t have coronaries or nervous breakdowns while they wait!

Wednesday, November 01, 2006

Buzz about the fuzzy red doll........

Womnibus Weekly: Everything about Word of Mouth #2.08 has an article about the marketing genius used by Mattel for the promotion of the recently introduced Tickle Me Elmo doll, T.M. X. Apparently it was shrouded in secrecy, "leaks" to retailers and press created excitement and mystery, an "unveiling date" created a buzz and orders where placed for the toy "sight unseen." It is expected to be the hottest toy seller of the holiday season. All of this because of what was not said!

Ted Mininni in MarketingProfs:DailyFix questions why this kind of grassroots marketing and creating product excitement is not used more, " just by creating a little mystery, a date for an unveiling, a little press and buzz at retail..."

It's an interesting thought. I don't know if it would work for any product, after all, the fuzzy red doll is already well-known and created shopper pandemonium 10 years ago when the first Tickle Me Elmo was introduced. But, a sense of mystery about anything usually creates interest
Could this work in marketing online music?