Scotland

It's 10:30 pm and tomorrow we leave for Dublin - it is unlikely that I will get to a computer to post before the new year - so - I wanted to leave a couple of thoughts in 2006 and write our intent for 2007:

For 2007 - we strive to be happy - to smile a lot, to laugh often and to deal with hardship courageously.

It’s been a crazy year – it has been the year that Music2Work2 actually came into being – the website – the music – everything. At this point we have over 100 people on our mailing list that we don’t know – and we are seriously excited about this.

I cannot wait for 2007 – I, Andrew, cannot imagine anything better that I would want to be doing with my time – I am full of hope and optimism for the future. I love the music that is coming out, I love the idea of “music2”, I love working with Charlotte, …it is just a dream project for me and I hope that my enthusiasm, energy, delight and passion is reflected in the music.

2006 has been a year of building, it has been a year of struggle, of focus and of course, many, many questions. If you haven’t yet registered at www.kelli.com, please do so, I love the music there and it will be a huge part of my life next year.

None of this would exist without Charlotte – the music would, but this whole entity: the new sessions, the blog – the business – would not exist. I cannot thank her enough for her belief in this music, this whole idea and of course – in me! ;-) Thank you Charlotte – and btw – you’re not allowed to reply to this one ;-)

We both wish you a happy, healthy and harmonious 2007.

Paul-55

Paul55, one of the newer sessions on Music 2 Work 2.com, I find to be unique from most of the other musical pieces – there is a dramatic change in tempo and style in the latter parts of the piece, and the composer has said that there is space left in the session where he plans to add another voice.

The slow, melodic beginning of this session seems to me to be questioning; it evokes an image of searching for an answer, a meaning. I think times of intense emotions often lead to questioning, and perhaps I hear this in the piece because of the very emotional time I have been going through lately.

The second half of the session has a different rhythm and feel to it. This part seems to be suggestive of the answer or understanding that was being searched for in the preceding parts. It is upbeat, indicating the joy of understanding or the revelation that has come...... or maybe that the answer is a positive one. It leaves me with the feeling that whatever is being questioned turns out ok.

I am anxious to hear the additions to this session that will be made. I wonder if the addition will change the way I am hearing this piece. Perhaps by that time, I will be in a different place emotionally, and will find out exactly how much of a part my own feelings have played in the way I hear it and the images it evokes.

According to Word of Mouth Marketing Association, viral marketing and incentives were the major factors in online retail sales this holiday season. Previous surveys have shown that a staggering number of customers turn to friends, colleagues, etc. for advice about possible purchases. This year incentives offered by retailers, most in the form of free shipping, has played a major role in increased sales, as well.

Has the importance of incentives reflected savvy shopping by the customers- getting the best deal for their money, or has it been due to the idea of "getting something for nothing?" The word "free" tends to have great power in today's society.

Whatever the reason, it appears that the optimism of companies about holiday sales, early in the season, has most likely proven true. In fact, to draw customers to their web sites, over 97% of online retailers invested in search engine marketing, 73% in comparison shopping engines, and many in other unconventional online marketing strategies.

It is not quite two weeks since I lost my dear pet, Cassie. The grief and sense of loss is still so great at times, that it is almost impossible to do anything that requires thought and concentration - - such as writing this blog.

When it seems that everyone around you is caught up in the hustle and bustle of Christmas shopping and preparations, and that is the least of your concerns at the moment, it is almost too painful to be out among people. And yet, it is just as painful to be at home with the silence and emptiness left from the loss of my furry companion and friend.

So, I will continue to post on this blog as often as I can, but whether there is a new post or not, we’re still here. After the first of the year, there will be some changes coming to the look of the Music 2 Work 2 web site. There is already some new music there you can check out. I think it is among some of the best!

Wendi's Theme

Wendi’s Theme on Music 2 Work 2.com was written for the composer’s wife. Maybe the fact that I know that influences the way I hear this piece, but to me, it definitely sounds like a love song.

Hints of the original version can be identified in the newer one, but the tempo of the newer session adds a more romantic quality to it, I think.

Listening carefully to the newer version, the session evokes thoughts of the many facets of a relationship. The changing tones, the changing rhythms seem to signify the many aspects of the human personality, the relating of the personalities of two people. The range of tones of the piano - highs and lows - also seems to indicate the highs and lows that are a part of any relationship. However, as in a loving, committed relationship where differences compliment and help each individual to grow and be their best selves, all the variations of tempo and tones work beautifully together to form what I find to be a lovely, romantic piece of music.

What a bargain!

It is pretty typical to find sales on many items this time of year, but what has got to be one of the biggest holiday discounts around this season is Peer Impact’s offering its entire catalogue of tracks for as little as a penny and albums for a dime. Digital Music News reports that “Peer Impact is using the steep discounts to motivate buying, attract new consumers, and draw attention to its DigiGift program.”

DigiGifts are digital gifts purchased for someone and delivered to them through an email. The secure P2P network also offers movie files.

Boys Bedtime Music

Boys Bedtime Music on Music 2 Work 2.com is a slow, soothing music session, for which the title is perfect. Listening to it, I feel myself becoming very relaxed and calm.

The clear notes of the piano near the end of the piece bring to mind the image of the tinkling sounds of a music box as it winds down. By the time it reaches its end, a sense of peacefulness has certainly fallen over the listener, and sleep quite easily might not be far behind.

This is a wonderful piece to help get rid of the tension of a frustrating work day, a hard day of play and study at school, or just to "wind down" from the stress of everyday life.

Cheers to Starbucks

For the holiday season, Starbucks is spreading good cheer and carrying out a viral marketing campaign at the same time. According to Womnibus Weekly #2.13, they are giving out small gifts to customers, such as a bus pass, movie pass and only asking that in return, the recipient do a good deed for someone. When the good deed is done, the person on the receiving end gets a “cheer pass” which is numbered. They are encouraged to go to Starbucks’ “It’s Red Again” website and write about the good deed they received or a holiday tradition.

Starbucks says that this is a campaign to show appreciation to their customers, and "to inspire customers to pass along the holiday tradition of kindness." Around a half million “cheer passes” are being given out. This definitely seems like a good way to create buzz and positive attitudes toward Starbucks. It will be interesting to see if “cheer pass” recipients actually post on the site enabling the “good cheer” and success of the marketing campaign to be tracked.

In any event, doing a good deed for someone and spreading holiday cheer, can never be encouraged too much or carried out too often - - any time of the year!

Cassie

It’s been about a week since I last wrote anything here. It was a week of pain, grief, doubt, and loss.

My dear, sweet dog Cassie, who had been a constant companion and friend for 13 years, lost her life last Friday. Cassie had been a stray who had lost a hind leg due to its being caught in a trap. Having gotten her leg free herself, she wandered the streets with this mangled and I’m sure extremely painful leg for a week or so, until she was hit by a car. The first time I saw her, someone who worked at the vet’s office where I took the dog I had at that time, had found her after she was hit by the car and took her to the veterinarian’s office where they were about to remove her mangled leg and do surgery to repair the damage from the automobile. She looked me straight in the eyes and stole a piece of my heart.

The fact that she only had three legs didn’t slow her down for much of her life; she loved to run and play and chase squirrels. She was primarily a Norwegian Elkhound, and not a lap dog but she didn’t know that. She was a big baby, loving attention and, admittedly, had me trained well. She was my protector and faithful friend.

In spite of all the trauma and pain she had been through in her life, she was sweet and loving. Hip dysplasia from having only the one hind leg had been a problem for several years, but recently her mobility had become decreased and the pain increased. It became too severe for her to continue to endure last week.

The music session, Cassie, was written especially for her by my dear friend and partner in Music 2 Work 2; it is a perfect representation of the life she lived. The slow, somber section is appropriate to the pain she endured, and the grief of losing her long before I was ready to let her go.

However, further into the piece, the image evoked is of her running, playing, sort of bouncing along on those three legs. People often didn’t realize she was even missing the fourth leg, and when she was younger, it was as if she didn’t either.

My heart is still breaking from the loss of my dear Cassie. But, this lovely musical tribute to her helps ease the pain and grief I feel by helping me to remember her as the funny, fun-loving, playful, sweet, and loving companion and friend she was. I was blessed by having had her in my life.

Thank you, Andrew, for this beautiful, healing music.

Word of Mouth Marketing Association (Womma) is preparing for its Word of Mouth Summit to be held in Washington, DC next week. One of the papers that will be presented at the Word of Mouth Marketing Research Symposium on December 11, 2006, is Podcasts: Driving Word of Mouth.

According to this paper, to be presented by Dave Evans, VP of Social Media for Digital Voodoo and founder of HearThis.com, prior to a previous conference, WOMMAs Word of Mouth Basic Training (WOMBAT) Conference, traffic to the site increased from the time of the first podcast release up to the beginning of the conference.

My partner in Music 2 Work 2 and I were discussing new plans for the website and marketing today. One of the many items in the plans are podcasts. It is reassuring to hear that others have found podcasts to be such an important part of marketing for their businesses. I am really anxious for us to be able to start making some of the changes, adding new music and new features. It's going to be terrific!

I suppose it shouldn’t be surprising to me to read in Digital Music News that Crayola is broadening out into electronics; most others companies are doing the same thing. But, it is a little harder for me to think about Crayola, the company whose crayons every child has grown up with over the past 100 years, now offering a line of electronics including a portable boom box, digital music player, portable AM/FM radio and a clock radio.

GPX has designed the products for Crayola, which are supposed to be “kid-friendly,” able to withstand the rough treatment of children, and range in price from $9.99 to $39.99. Known for products that encourage creativity and self-expression in children and adults, Crayola has carried this feature over to the boom box which features a dry-erase board and dual headphone jacks so you can share your music with a friend.

I guess it really makes a lot of sense that music would now be a part of the resources for artistic expression on which the company’s reputation has been built. It is probably just my age telling on me that, to me, “Crayola” means brightly colored crayons and markers and not consumer electronics.

Jax's Theme

Listening to Jax’s Theme, by Music 2 Work 2, the first word that comes to mind is majestic. The organ swells elicit an almost sacred feel to the music. The imagery produced for me is one of the majesty of nature – a sunrise, a sunset, majestic mountains, a beautiful rainbow.

This session gives me a feeling of peace and calmness, but also reminds me that I am only one small element in a much larger and more powerful universe.

Music & Migraines

I have been listening to the music of Music 2 Work 2 for a long time. Being a friend of the composer/performer, I was listening to it long before the Music 2 Work 2.com venture began.

I have used it as background music while doing all sorts of things - working at the computer, cooking, playing Scrabble, writing documents, and even recently used it to calm down after hours of a very frustrating and anger producing session with a companies' technical support in trying to get a new phone system set up.

Yesterday, I had another of my many migraines. Any change in weather causes me to have one for the past couple of years. Preventive medication only partially works and medication that I have been prescribed to take for the migraine often doesn't work as well as it should and has to be taken a second time. So, I decided to test the benefit of music on a migraine. Ordinarily sound, light and movement increases the pain for me.

We have referenced many articles on the Music 2 Work 2 web site in which studies have shown that music is beneficial for relieving pain following surgery, or has other medical benefits. I can now attest to the fact that Music 2 Work2 music does have a beneficial effect on my migraines. The music playing softly helped me relax; I only had to take the medication one time to get relief from the pain; and the time waiting for the medication to take effect was more pleasant.

I will definitely try this again with my next migraine, but I do feel that Music 2 Work 2 sessions playing softly in the background made a difference in this one.

Digital Music News reports that “the art of stalking has now gone digital.” A 27 year old fan of Linkin Park lead singer Chester Bennington was able to acquire phone numbers and photographs by hacking into his mobile phone. The woman had apparently also been able to get into Bennington’s personal email account and made threats against his wife.

This woman is said to have used a computer at her former employer Sandia National Laboratories, a nuclear weapons research and testing laboratory, to carry out her acts.

Being the subject of stalking by a fan, I am sure is unnerving enough for celebrities. The addition of yet another means of stalking and the breaching of ones security is even more cause for concern. However, it is disturbing to me to think that this woman worked where research and testing of nuclear weapons was taking place.

Lab spokesman Michael Padilla said that the woman’s computer “wasn’t connected to classified data.” That is little comfort to me - it also wasn't connected to Chester Bennington's mobile phone and email! I feel for Chester Bennington and his wife and anyone subjected to stalking, but it concerns me that a person such as this woman would be hired by a company dealing with such sensitive matters and that this part of the story seems to be of so little concern to anyone.

Anam Cara

The little piece Anam Cara is another one from Music 2 Work 2 that I can't listen to without smiling. It just speaks of joy to me. It brings to mind happiness, fun, goodness - maybe an appropriate piece for the holiday season.

Wishing all a great Thanksgiving filled with joy and happiness!

It's the music that is important.......

Digital Music News Daily Snapshot reports that Nielson Media Research revealed “iPod owners spend a relatively small amount of time viewing downloaded videos.” These results are understandable considering the “multitasking” of individuals today. It is the music, Nielsen concludes, that is the most important component for most iPod buyers, even the iPods with video capabilities.

These results are reassuring for Music 2 Work 2.com. They are consistent with the thinking of Music 2 Work 2 and reaffirm the premise on which it is based. Individuals at work and play spend so much time during which focused attention to action on a screen is impractical. But, background music, which does not require focused attention, makes the task more pleasant, enables concentration on what is necessary, or prevents boredom while performing repetitive tasks. Looks like Music 2 Work 2 is right on the mark!

New Music Session

There is a brand new session now available on the Music 2 Work 2 web site. Late791 is a piece consisting of only the piano and has a somewhat different feel to me than some of the other sessions. It is a slow, melodic piece that has a rather somber tone.

The imagery for me from this session is of a rainstorm. In the beginning I see the sky grow darker. At 4-5 minutes into the piece, the raindrops begin - the clear notes of the piano representing the rain as it falls. As it waters the earth, the clouds begin to break but the rain continues to softly fall. It brings needed sustenance and it leaves all of nature refreshed and clean. It gives me the sense of a renewal or revitalizing – leaving existence better than when it began.

Check out this new piece. As background music, it is good while doing work at the computer, cleaning the house, any kind of work. But, also try listening closely to the session, focusing on the melody, the clearness of the piano, and see what image it evokes for you.

Zune vs iPod

In spite of the big budget marketing campaign and months of pre-release hype, Microsoft’s Zune was released on Tuesday with disappointing results. Digital Music News reported that it was available in 30,000 retail outlets, “more than any other Microsoft product." Even Bill Gates himself gave it a push by extolling its virtues.

Apparently, however, it was not well received by everyone – there were complaints about it’s size – larger and heavier than the iPod and its sharing capabilities possibly hurt by the refusal of some big names, such as the Rolling Stones, to license their music for Zune-to-Zune sharing.

So, what is the message here? Perhaps that success can’t always be bought. Regardless of how much money Microsoft has spent on the Zune, it’s popularity and success ultimately lies with the consumer.

Beautiful

The Beautiful clip on Music 2 Work 2.com is certainly appropriately named. It is one of those pieces of music that makes me feel good just to listen to it.

Listening to Beautiful, the imagery it evokes for me is of a sunrise. The sun's rays slowly break through as it rises above the horizon. It announces the beginning of a new day - - hopefully a good, "beautiful" day, but regardless, another opportunity to live, to love, to learn and to grow.

Easy Viral Marketing

According to Womnibus Weekly #2.09, Levi's jeans has begun a viral marketing campaign in which customers are encouraged to make their own customized advertisements by adding their own photos and text to a commercial on Levi's web site. This campaign, created by Personiva, has been done before with other companies, but the unique part of this one is that the customer is encouraged to email their customized ad to their friends. As an incentive for doing this, the customer is given free shipping on any purchase of $75 or more at Levi's e-commerce site, when their ad is viewed by three or more people.

This sounds like a great idea to me. Letting individuals add their own creativity to an ad is a way of getting the public involved, but adding the incentive to share their creation and the product sounds like marketing at its easiest. More companies should jump on this idea, I think.