According to Digital Music News' Daily Snapshot, November 13, 2007, it seems that the question at Wendy's will no longer be "do you want fries with that?" but rather "want a Rhapsody download with that?"
Participating Wendys will begin giving a code that opens access to the Rhapsody collection for free downloads with the purchase of medium and large-sized combo meals. According to Ian Rowden, chief marketing officer at Rhapsody, the purpose is to "connect with consumers on more occasions through the things they feel passionate about." I can't think of any two things human beings feel more passionate about than food (fast food, in particular) and music.
As Music 2 Work 2 grows and ventures out into other life activities for which music can be beneficial, perhaps we should think about "Music 2 Munch 2?"
Tuesday, November 13, 2007
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